Discover local events and build community with new friends—whether you're a local or international resident.
Discover local events and build community with new friends—whether you're a local or international resident.
Discover local events and build community with new friends—whether you're a local or international resident.
Minglo
Minglo
Minglo
Aug 2023 - Oct 2023
Aug 2023 - Oct 2023
Type: Event Planner, Certificate Program at BrainStation, Team Project
Type: Event Planner, Certificate Program at BrainStation, Team Project
Roles: UX Designer & Researcher
Roles: UX Designer & Researcher
Tools: Figma
Tools: Figma
Target Audience: Young adults, University Students, and International Students
Target Audience: Young adults, University Students, and International Students
Time limit: 6 weeks
Time limit: 6 weeks
Team size: 3
Team size: 3
Project Summary:
This is a group project I did during my UX Design Certificate course from BrainStation. BrainStation is a digital learning company that offers courses, bootcamps, and mentorship from skilled instructors within the digital field and industry. My role in this project was to spearhead and design the “Profile Setup” portion of the app our team is creating.
Project Summary:
This is a group project I did during my UX Design Certificate course from BrainStation. BrainStation is a digital learning company that offers courses, bootcamps, and mentorship from skilled instructors within the digital field and industry. My role in this project was to spearhead and design the “Profile Setup” portion of the app our team is creating.
Problem
Problem
Young adults struggle to find events that match their interests while also facing challenges in meeting like-minded people to attend with.
Existing platforms either focus solely on event discovery or social networking, creating a gap between finding events and forming meaningful connections.
This lack of integration results in missed opportunities for engagement and community-building.
Young adults struggle to find events that match their interests while also facing challenges in meeting like-minded people to attend with.
Existing platforms either focus solely on event discovery or social networking, creating a gap between finding events and forming meaningful connections.
This lack of integration results in missed opportunities for engagement and community-building.
Value Proposition
Value Proposition
Our solution to the problem is unique as it works as a hub that users can utilize to:
find events in their local area that they are interested in attending
matching their profile to other users who share the same interests.
By having a geosocial networking app that also acts as a hub for events:
users can connect with people they know share an interest with them
immediately have an event to attend to support the formation of a connection and community.
Our solution to the problem is unique as it works as a hub that users can utilize to:
find events in their local area that they are interested in attending
matching their profile to other users who share the same interests.
By having a geosocial networking app that also acts as a hub for events:
users can connect with people they know share an interest with them
immediately have an event to attend to support the formation of a connection and community.
Phases
Phases
Research & Discovery
Research & Discovery
Userflow & Information Architecture
Userflow & Information Architecture
Wireframe
Wireframe
High-Fidelity Frames & Design Guide
High-Fidelity Frames & Design Guide
Prototype & Video Walkthrough
Prototype & Video Walkthrough
Reflection & Takeaways
Reflection & Takeaways
Research & Discovery
Research & Discovery
User interviews were conducted by all three members of the project with a single standardized script. Afterwards, data collected is analyzed and collective pain points are discovered.
User interviews were conducted by all three members of the project with a single standardized script. Afterwards, data collected is analyzed and collective pain points are discovered.
Key Findings & Pain Points:
Limited Event Variety & Personalization – Users feel events are repetitive and struggle to find options that match their specific interests.
Scheduling Conflicts – Coordinating with friends is difficult due to differing availability.
Time-Based Event Discovery – Users need better tools to find events that fit their schedules.
Key Findings & Pain Points:
Limited Event Variety & Personalization – Users feel events are repetitive and struggle to find options that match their specific interests.
Scheduling Conflicts – Coordinating with friends is difficult due to differing availability.
Time-Based Event Discovery – Users need better tools to find events that fit their schedules.
Key Findings & Pain Points:
Limited Event Variety & Personalization – Users feel events are repetitive and struggle to find options that match their specific interests.
Scheduling Conflicts – Coordinating with friends is difficult due to differing availability.
Time-Based Event Discovery – Users need better tools to find events that fit their schedules.
Userflow
Userflow
After our group of three decided on the two key user flows, I took charge in creating the user flow of “Setting up the profile”.
After our group of three decided on the two key user flows, I took charge in creating the user flow of “Setting up the profile”.
Information Architecture
Information Architecture
Next, as a group, a simple information architecture of the app was drafted.
Next, as a group, a simple information architecture of the app was drafted.
Wireframe
Wireframe
Multiple wireframe sketches were created during the ideation process in which a streamlined low-fidelity wireframe is created on Figma.
Multiple wireframe sketches were created during the ideation process in which a streamlined low-fidelity wireframe is created on Figma.
Multiple wireframe sketches were created during the ideation process in which a streamlined low-fidelity wireframe is created on Figma.
Design Rationale:
Design follows standard format of a sign-up page
Progress bar is present to inform user of sign-up completion
“Skip for now” option offered for users to have a quicker and more efficient sign-up procedure.
Design Rationale:
Design follows standard format of a sign-up page
Progress bar is present to inform user of sign-up completion
“Skip for now” option offered for users to have a quicker and more efficient sign-up procedure.
Design Rationale:
Design follows standard format of a sign-up page
Progress bar is present to inform user of sign-up completion
“Skip for now” option offered for users to have a quicker and more efficient sign-up procedure.
High-fidelity Frames
High-fidelity Frames
Design Guide
Design Guide
Prototype + Video Walkthrough
Prototype + Video Walkthrough
Reflection & Takeaways
Reflection & Takeaways
Key Learning Outcomes
Key Learning Outcomes
Working efficiently and effectively within a team setting with teammates I’ve only known for a short amount of time.
Learning to design experiences that would gain trust from the users.
Discovering how UI elements like progress bars enhance user experience by indicating the users’ current step.
The key takeaway from this project would be my skill in effectively communicating with team members on deliverables and deadlines.
Working efficiently and effectively within a team setting with teammates I’ve only known for a short amount of time.
Learning to design experiences that would gain trust from the users.
Discovering how UI elements like progress bars enhance user experience by indicating the users’ current step.
The key takeaway from this project would be my skill in effectively communicating with team members on deliverables and deadlines.
Biggest Challenges & The Solution
Biggest Challenges & The Solution
Biggest Challenge: time constraint of having to complete the project in only 6 weeks with different members of the team having other personal commitments to attend to outside of the weekly certificate course class times. Due to this challenge, our project timeline did not account for usability testing.
Solution: presenting our prototype alongside our pitch to the instructors at the end of the course and receiving critical feedback for our next steps.
Biggest Challenge: time constraint of having to complete the project in only 6 weeks with different members of the team having other personal commitments to attend to outside of the weekly certificate course class times. Due to this challenge, our project timeline did not account for usability testing.
Solution: presenting our prototype alongside our pitch to the instructors at the end of the course and receiving critical feedback for our next steps.
Next Steps & Future Improvements
Next Steps & Future Improvements
Further refine the sign-up procedure and develop more screens and steps for authentication of users.
Engage in more user testing and create more iterations of the overall app.
Enhance the business idea with more user research, testing, and outreach.
Further refine the sign-up procedure and develop more screens and steps for authentication of users.
Engage in more user testing and create more iterations of the overall app.
Enhance the business idea with more user research, testing, and outreach.